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Social Spotlight: Denny’s Grand Slam
This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn fans were left defeated, frowny faces and declarations of...
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2020 Social Media Trend Predictions
Hello, 2020! There’s a lot of buzz around this year being a big deal for the digital landscape and the way people get and give their information. Several of the updates we saw in 2019 were put in place...
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5-Item Checklist for Auditing Existing Trade Association Social Media Accounts
Trade associations are gaining a stronger presence across the board on social media. Each platform provides a unique opportunity to reach different audiences that are made up of members, consumers,...
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4 Essential Guidelines for Testing Your Social Media Content
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy is through content testing and analysis. Each...
View ArticleUh Oh, It’s the FTC!
It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing it in a big way. The Federal Trade Commission brought the whip down! For...
View ArticleOh, 2009, You Were Good To Us…
Well, 2009, we bid you adieu. This past year has been many things for us as an agency. We’ve survived a recession, gained some new clients, and celebrated our 20th anniversary as a force in the...
View ArticleSocial Media Measurement
Tim Trefren recently wrote one of the best blogs I’ve ever read in regards to social media tracking (although that’s not necessarily saying much, because people seem to write vaguely about the issue)....
View ArticleThe Reach of Social Media: From Runway to Twitter
This past weekend, I had the privilege of attending a little known thing called New York Fashion Week, which started last Friday and runs throughout this week. Because of some amazing friends and once...
View ArticleChanging the World, Web 2.0 Style
It is pretty easy to say that the Internet is becoming a portal for a different kind of life: new communication, networking, news and journalism, shopping, you name it. And after the earthquakes in...
View ArticleThe Wave of the Future: Geo-Networking Services (and thus local advertising...
In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it was text marketing. Now, it is social media and mobile marketing....
View ArticleCut the Crap – No More Lofty Social Media Terms
So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content generation, conversation monitoring, blah blah...
View ArticleSighting: Promoted Tweets
I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted tweet platform, but didn’t expect it to come in this form. I grabbed a...
View ArticleStrayer University Grows Their Online Presence: A Case Study
Strayer University is an educational institution with over 80 campuses across the nation. The University provides a quality education to working adults in both online and offline atmospheres. In 2009,...
View ArticleReality Check About Location-Based Marketing
A new Fast Company article reports that the average revenue bump from location-based social media campaigns (Facebook Places, Foursquare) is about 2%. "Aw drat, guess we should throw in the towel on...
View ArticleStorify: Create Stories Using Social Media
What’s happening? This is what Twitter asks you every time you go to post a new update. Sometimes, what is happening is also happening to a number of other people around you. It’s becoming more and...
View ArticleThe Revolution is Over. Now the Fun Begins.
It's not just interesting that tech manufacturers are building social networks like Facebook into their products, it’s what this shows about the way social media is taking the front seat in our lives....
View ArticleCrisis Communications and the Power of Social Media
It’s bound to happen: an angry customer posts a less than positive comment on your Facebook page or a situation at your headquarters creates a frenzy of negative press. No matter what happens, you will...
View ArticleSandy and Social Media
I don't know about you, but I think social media has made disasters way more interesting. I don't want to make light of nature's fury; hurricanes, earth quakes, torrnados, they're terrifying events....
View ArticleMarch Madness: What does it mean for marketers?
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many of us, March Madness is the time of year when our...
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